So a few weeks before i get my hair bleached (I have a full head of bleach highlights, sometimes with extra colours mixed in around every 3 months) my hair starts to get a little dull and feels dry, so whilst i was having a mooch around boots with the bestie a couple of weeks ago this BLEACH London Reincarnation hair mask caught my eye. Once again, I'd seen Velvetgh0st (Gabriella Lindley) rave about this after she went through her dark hair to silver/grey light hair. Obviously, whilst she was going through this transition she was bleaching and colouring her hair quite regularly, in a few of her vlogs i saw her pop this on her hair and she really liked it! When i saw it on the shelf i immediately put it in my basket.
This product claims to hydrate and quench the thirst of dry, bleached or coloured hair, it also claims to improve elasticity. The product itself is enriched with sunflower seed extract and micro wheat proteins which help reduce colour fade - the product itself is insanely creamy and goes on to wet hair very easy. The thing i really like about this product, unlike a few other hair masks I've tried is that it doesn't weigh the hair down and it doesn't make it greasy. I use this on damp hair, comb it through with my tangle teezer and then wrap it in a warm hair towel. It says to leave in the hair for 10-20 minutes, however i like to leave mine in for around 1 hour to let it really soak in. After it's soaked in i will wash my hair as normal.
I have used this product once a week for around 1 / 1.5 months and have really noticed a massive difference. I've tried it before i had my hair coloured and then the week after i had it bleached, before i had it coloured it refreshed the bleach and made it look healthy and after it's help to prevent fade. I have also noticed that it creates quite a lot of volume to my hair leaving it very bouncy!
This product is £6.00 for 200ml from Boots so if you have bleached or coloured hair which is in need of a little bit of love, make sure you pop out and pick yourself one of these up! Your hair will be thanking you.
Have you tried any products from BLEACH London?
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